The Hoogesteger Art Collection is a private online gallery with original paintings from Dutch and International artists.

Famous Dutch painters like Herman Brood, Willy Boers, and Ernst Van Leyden cohabitate with well-known international artists like Romero Britto or Justo Amable.

As part of the artwork is located in the Netherlands, and the rest in Spain, the owner contacted us to improve the visibility of his paintings in the digital world.

Our challenge? Building a modern and attractive new website

We developed a whole new website with Wordpress, Elementor, and Woocommerce, following the main trends in responsive web design.

We then transformed the original concept of a “Private art collection” into a real online gallery to attract new visitors and art lovers. This is how Colhoog was born.

To improve the visibility of the new brand, we implemented a new content strategy, writing small articles for each artist and including all the relevant information about the paintings to help users find what they were looking for.

Since the start of the project, almost half of the collection has been rented or sold. A total success!